Google chooses OK Mobility as a story of success

Tech giant Google has chosen OK Mobility as a story of success for one of its customers. In this way, the Google team have shared the case of OK as an example of success of one of its customers who uses Google’s advertising investment tools to increase the acquisition of online traffic in their main direct channels.

According to the Google team, OK Mobility is a company that has been able to detect new opportunities and give potential travellers the safety they need.

In their article ”Tourism is booming: everything travel advertisers can do now”, they say: OK Mobility, a global mobility company based in Spain, is an example; in 2021, their car-rental services digital investment strategy paid off. Thanks to the travel insights tools, they were able to better position their vehicle fleet according to the demand of their offices, while knowing first-hand the needs of their customers. This, together with the reinforcement of investment in Google Ads, allowed them to increase sales by 20 % in the peak months of the summer season (June, July and August), compared to 2019.”

Campos Racing drivers continue to score points in all FIA categories

The Spanish team Campos Racing is achieving excellent results in the last races disputed by the different drivers competing in the FIA F2, F3 and F4 championships.

At this weekend’s Formula 2 Russian Grand Prix at the Sochi Autodromo, Ralph Boschung and David Beckmann were once again behind the wheel of their Campos Racing Dallara F2s.

In FIA Formula 3 ,which held its final round of the season also this weekend at the Sochi Autodromo, Italy’s Lorenzo Colombo picked up more points by finishing in sixth position in Campos Racing’s Dallara F3.

And in Formula4, Sebastian Øgaard and Pepe Martí provided a  sensational double win to Campos Racing in the Spanish F4 Championship held at the Circuit de la Comunitat Valenciana Ricardo Tormo.

As  official sponsors, OK Mobility continues supporting both drivers and the organisation in their fight to take the podium this season.

We promote the #beActive spirit among our OK Team!

Our #OKTeam has joined the VII Night Race Sa Murada de Palma held this past Saturday, September 25 through the streets of the Mallorcan capital. More than 1,400 runners, our more sporty OK team members among them, mixed sport and solidarity participating in the different modalities of the race: the Cursa Solidaria, the 5-kilometre race and the 10-kilometre race.

At OK Mobility we continue our commitment to improving health and well-being. Therefore, we continuously carry out Corporate Social Responsibility actions among our OK Team that promote a healthy lifestyle and reinforce values such as team spirit, effort or sacrifice.

Marc García, former Supersport 300 World Champion, trusts OK Mobility

The driver Marc García is endorsed by OK Mobility during his participation this season in the SuperSport 300 World Championship ,currently occupying a position within the top 50 of the world rankings. In the last race held this weekend in Jerez, the driver has taken fifth position.

Former World Champion of this category in 2017, he now returns to the World Championship, the same championship in which the pilot Ana Carrasco, also endorsed by OK Mobility, competes.

At OK Mobility, we are proud to accompany García this season covering all his trips and sharing the same sporting values through our #OKAttitude.

OK Mobility reinforces its commitment to the innovation strategy and technology

  • The business group incorporates Toni Oliver as Chief Technology Officer (CTO), a new position in the company.

OK Mobility continues to reinforce its commitment to technological innovation within the #OKontheRoad plan, the company’s roadmap for the coming years. Technology is also joined by three other main cornerstones within this strategic plan such as geographical expansion, vertical integration and sustainability.

The company’s deep strategic transformation unifying all services under the same brand; the significant geographical expansion carried out in the last year, which places it today in 6 European countries; and the wide range of global mobility services it offers have been decisive for the company to commit to technology as the central cornerstone of its strategy, always under the sustainability premise. In this sense, OK Mobility aspires to continue taking advantage of technology and constant innovation to transform mobility in such a way that they are increasingly present in the company’s business model and in the value solutions that it provides to its customers.

Digitalisation is already a reality in many of the processes of the disruptive business model that controls fully the vehicle’s life cycle. For example, customers purchase through a completely digital process and currently 50 % of vehicle sales, once they have been through the rental stage, to individuals is totally online.

The CEO of OK Mobility, Othman Ktiri, has highlighted how “technology in the mobility sector is increasingly playing a key role because it allows us, on the one hand, to ensure the safety that users demand and, on the other, to offer personalised and on-demand mobility services, where flexibility and speed are prioritised. Precisely, OK Mobility is promoting the so called “unattended” services, which are those with which our customers can practically go through the whole rental process from their mobile device without having to interact with anyone. “

Likewise, and in line with this commitment to technology, Toni Oliver has just joined the company as Chief Technology Officer (CTO) of OK Mobility Group; a new position whose main mission is precisely to evolve the IT area towards a customer-centric technological department oriented to the improvement of the business, making it a strategic area and whose duties go beyond those of supporting the rest of the departments.

“Toni Oliver’s expertise and extensive experience in the technology and innovation area,” says Ktiri, “will allow us to speed-up that digital transformation and continue to take steps in our firm commitment to become leaders in global mobility in Europe.”

Oliver has extensive experience in the technology and innovation area. In addition to leading various technological projects in the consulting sector more than 13 years, he has led the digital transformation of business processes in companies in the tourism sector such as World2Meet, where he has developed his activity during the last years as Director of Operations & Business Processes.

We are already operating inside Palma Airport!

The new OK Mobility office located within Palma de Mallorca Airport is now fully operational. OK Mobility CEO Othman Ktiri and Son Sant Joan Director Tomás Melgar opened the new base today after Aena awarded the global mobility company the contract.

With this concession, OK Mobility not only manages to enter one of the most important airports in Spain, but it also consolidates our commitment to the city where we were born almost two decades ago.

The new office in Palma, which has been opened within the company’s quality, growth and expansion plan, #OKontheRoad, is located in the arrivals terminal of the Palma airport, covering an area of 120 square metres.  A new location that will enable OK Mobility to achieve greater efficiency in the fleet management, focus efforts on improving the customer experience, be closer and accessible to them and ensure greater agility and immediacy when renting their vehicles.

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OK Mobility is already operating within Palma Airport

  • The CEO of OK Mobility, Othman Ktiri and the Director of Son Sant Joan, Tomás Melgar, have inaugurated the new office located in the terminal of the Balearic airport today

OK Mobility’s new office, located inside Palma de Mallorca airport, is now fully functional. The CEO of OK Mobility, Othman Ktiri and the Director of Son Sant Joan, Tomás Melgar, have inaugurated the new base today after the global mobility company was awarded the contract by Aena to operate in the terminal of Palma airport. The event was also attended by the airport’s Director of Sales, José Antonio García.

This concession, together with the recent entry of OK Mobility in the Alicante-Elche Miguel Hernández airport, the Malaga-Costa del Sol airport and the Valencia airport, places OK Mobility Group in the top 5 rent a car business groups with presence within the Spanish airports and the first group with 100 % Spanish origin capital. Moreover, with its own offices in 13 airports, the company consolidates its position in the main tourist destinations in Spain.

During today’s inauguration, the CEO of OK Mobility, Othman Ktiri, wanted to highlight how important this new office is for the company. “Not only have we managed to enter one of the most important airports in Spain, but it also consolidates our commitment to the city where we were born almost two decades ago. Since we opened our first office in Palma, OK Mobility has not stopped growing both nationally and internationally, being present today in the main cities of six countries across Europe. Throughout this journey, we have always kept in mind our beloved island which we are so grateful to”, adds Ktiri

The new office in Palma, which has been opened within the company’s quality, growth and expansion plan, #OKontheRoad, is located in the arrivals terminal of the Palma airport, covering an area of 120 square metres.  With this new location, OK Mobility also manages to achieve greater efficiency in the fleet management, which will allow the company to focus efforts on improving the customer experience, be closer and more accessible and ensure greater agility and immediacy when renting their vehicles at an airport like Palma which saw almost 30 million passengers in 2019.