Author: OK Mobility Group

• Since they joined the mobility group, the French Company have boosted their brand, despite the shortage of second-hand vehicles currently affecting the sector.

Since being acquired by OK Mobility one year ago, French company MC Automobiles has gained significantly more customers, both in France and in other European countries. This merger has also allowed them to generate new growth and innovation business strategies, taking advantage of the mobility group’s European scope.

MC Automobiles have had a positive balance in this first tax year. Marc Carlin, former Company founder and current Manager stated that this is because, “belonging to OK Mobility, the mobility company with the most international projection in Europe, has allowed us to obtain greater visibility, improve our position on the European automotive market and boost our brand image”.

Thanks to OK Mobility’s support, the French Company have also continued to have a constant supply of vehicles, despite the shortage of second-hand vehicles, allowing them to respond to their customers’ mobility needs.

OK Mobility’s CEO, Othman Ktiri, has expressed his satisfaction with the results achieved this first year and assures that “both companies’ experience and know how have allowed us start working together quickly and effectively, and to form synergies to get closer to our customers and offer them a better service”. In this regard, Ktiri states that “making the decision to acquire this Company at a time of great global and economic uncertainty, and seeing the results now, demonstrates the potential of our disruptive business model once again, consolidating our second-hand vehicle sales channel in Europe”.

Following the purchase of MCA, OK Mobility have helped the French Company to continue operating, striving for growth and boosting the position that they have held for 30 years, making them one of the five main companies dedicated to the sale of second-hand vehicles to wholesalers in France, reaching 4000 vehicles sold each year and invoicing more than 50 million Euros in the 2020 tax year.

MC Automobiles was the first M&A acquisition made by the mobility group, a part of their #OKOnTheRoad plan. This is an expansion and growth plan which anticipates further acquisitions in the future. In fact, OK Mobility are currently negotiating with various targets.

• The best international golf returns to the Balearic Islands with this new tournament that is part of the European Tour and is endorsed by OK Mobility as an official mobility provider.

OK Mobility becomes the official mobility provider of the Mallorca Golf Open, the prestigious PGA European Tour circuit’s last tournament, that took place from October  21 to 24 at the Golf Santa Ponça (Calvià).

After ATP Mallorca Championships’ success last June, which was also endorsed by OK Mobility, elmotion group continues to advance in its commitment to bring to Mallorca top-level professional sporting events. In this way, the best international professional golf returns, ten years after its last edition on the island, with what will be the last of the tournaments of the prestigious European Tour. The global mobility company will be in charge of covering all the official trips of the tournament, making its fleet of vehicles available to participants and organisers.

The CEO of OK Mobility, Othman Ktiri, assures that “it is a pleasure to see how Mallorca, once again, becomes an international sports epicentre; and this is thanks to Elmotion Group’s effort to bring to the island great top sporting events”. “For our part, OK Mobility’s collaboration in this tournament  reinforces our position as an international brand and we will be delighted to put all our mobility solutions at the service of both the organisation and players.”

For his part, Edwin Weindorfer, CEO of Elmotion Group, the company organising the event, assures that “professional golf returns to Mallorca and we are very happy to have partners like OK Mobility to join this event as a sponsor. Loyalty is another value to keep in mind and an understanding between public institutions and the private sector is always key to success. Thanks to OK Mobility for supporting Elmotion sports“.

With a prize money of 1 million euros, the Mallorca Golf Open has been played at the Golf Santa Ponsa, home of the European Tour on six occasions, and through which great golf legends such as Severiano Ballesteros, Miguel Ángel Jiménez, Bernard Langer, José Mª Olazábal or Jesper Partnevick have passed.

 

• The company specialized in global mobility expects to invoice over 1000 million Euros in 2026.

OK Mobility expects to close the 2021 tax year with an EBITDA of more than 50 million Euros and an operating income (EBIT) of more than 36 million Euros. These figures place OK Mobility as one of the fastest growing and highly profitable companies in the sector.

This data was presented by OK Mobility’s CEO, Othman Ktiri, at company headquarters during the II OK Strategic & Financial Day, to around 100 representatives from more than 20 European banking and financial entities, and others who followed the event via streaming.

Once again, these figures demonstrate the resilience capacity of the company’s unique business model, which was also the case in 2020 when the group achieved the best result in the sector in Europe with a positive EBITDA of 17 million Euros and an EBIT of 10 million Euros. “I have spent 10 years defending the fact that OK’s disruptive business model is the most efficient profitable and safe” Ktiri pointed out. “The results achieved last year in the midst of the crisis caused by the pandemic and the figures that we are achieving in 2021, with all the microchip crisis, demonstrate that this model goes far beyond theory and is a reality that is being demonstrated more and more”.

Regarding the current tax year, Ktiri told those present that on the 30 September, OK Mobility’s EBIDTA had exceeded 45 million Euros and the EBIT had exceeded 35 million, exceeding 56% of the accumulated EBIT in the same period of 2019, the year before the pandemic. Ktiri pointed out that “despite the good performance of the second hand vehicle market, the contribution of the rental business to the EBIT is much higher than the EBIT provided by the commercialization of second hand vehicles”.

OK Mobility’s CEO also pointed out that 2021 had seen an upward tendency in vehicle hire prices. “This is a change which responds naturally to the laws of supply and demand and which is here to stay”, confirms Ktiri.

Regarding the estimated end of year figures for the 2021 tax year, Ktiri stated that the company hopes to invoice more than 300 million Euros, with an EBIDTA of more than 50 million Euros and an EBIT of around 36 million Euros.

Regarding the sector’s perspectives, Ktiri pointed out that “despite a shortage of vehicles caused by the microchip crisis, the flexibility of our business model offers us a series of advantages which puts us in a privileged position to be able to respond to the great tourism demand expected in 2022”.

OK Mobility’s CEO also pointed out that “the future of mobility is very promising and in OK we will face it with excitement and energy, via our #OKOnTheRoad Plan”. In this regard, Ktiri has revealed the main axes of this strategic plan which are technology, geographical expansion, vertical integration, quality and transversal sustainability. “This is the company roadmap for the next few years which should make OK invoice more than 1000 million Euros in 2026 organically without considering the possible acquisitions that we have in our pipeline”, stated Ktiri.